Telephone Feature Customization Using FeatureFlex
Toshiba’s FeatureFlex® adaptability and customization tool, Strata® CIX™ IP telephone system, and Integrated Media Applications Server (MAS), let you tailor your telephone system far beyond standard options and features.
FeatureFlex lets users modify virtually any existing features and create new ones. And not just CIX call processing, but blended features that work between all system applications and resources including voice mail and CTI applications. A simple script editor works with the MAS to interpret code, process functions, and follow custom routing. Create new functions in just hours, not months or years waiting for the next software release.
For example, using the system’s built-in scripting language, an enterprise can create applications that
allow them to:
- Connect with back office systems, and allow important information, such as inventory management, to scroll across the phone or screen.
- Connect with online sources for reference information, such as stock prices, weather temperatures, currency valuations, and more.
- Set up call management features, such as follow-me routing that forwards calls to another number. It can also route calls from unknown callers (or any designated callers) directly into voice mail.
FeatureFlex also opens the door to third-party application development, enabling software developers, telecommunications dealers, VARs, and systems integrators to create customized solutions for individual vertical markets.

