2009 Press Releases
Toshiba and Broadcore Certify Interoperability of Strata CIX VoIP Systems and SIP Trunking

LOS ANGELES and IRVINE, Calif., January 20, 2009 — Toshiba America Information Systems Inc., Telecommunication Systems Division (Toshiba — www.telecom.toshiba.com) and Broadcore Inc., (www.broadcore.com), a premier provider of hosted VoIP PBX and unified business communications services, announced today that Broadcore’s SIP Trunking services have been certified with Toshiba’s family of Strata® CIX™ IP business communication systems and are now available from Authorized Toshiba Dealers. Broadcore provides SIP Trunking services nationwide.

“With the emergence of low-cost broadband and VoIP backbones, SIP-based VoIP trunking is rapidly becoming a standard for interconnecting a business’s premises-based PBX to the public telephone network,” said Shahin Hatamian, vice president, product management, for Toshiba America Information Systems, Telecommunication Systems Division. “We at Toshiba are committed to giving our Authorized Dealers and enterprise customers the choice of many Toshiba-certified SIP Trunking solutions and are happy to offer Broadcore’s services.”

“The Broadcore SIP Trunking service provides trunk lines to customers with premises-based PBX phone systems and allows them to seamlessly connect branch locations and/or remote users on the Broadcore service to the existing premises-based PBX users,” said David Hajian, CFO at Broadcore.

“The Broadcore Business SIP Trunking solution delivers low-cost SIP ‘trunks’ while leveraging the inherent advantages of Toshiba Strata CIX VoIP business communication systems,” added Eric Abing, product manager, Toshiba America Information Systems, Telecommunication Systems Division.

According to Medy Shahoveissi, Broadcore’s vice president of Marketing and Business Development, SIP Trunking offers the enterprises many advantages over traditional analog lines or Primary Rate ISDN (PRI) interfaces.

SIP Trunking benefits include:

  1. Lower service-cost structure
  2. More efficient bandwidth usage for voice and data applications
  3. Advanced disaster recovery features
  4. No Geographic Number Restrictions (move without changing phone numbers)
  5. Eliminating expensive TDM to VoIP gateways at the customer premises
  6. Connecting other branches and telecommuters to the main phone system

About Broadcore, Inc.
Broadcore, Inc. is a premier provider of hosted VoIP PBX and Managed Business Communications Services, providing hosted PBX phone system services, voice/data T1s, SIP Trunking, broadband Internet, local numbers, free local and nationwide long-distance services, free multiparty conferencing services and virtual office capabilities. The company's VoIP system consolidates multiple products and services and delivers all telecom and Internet access needs on one comprehensive platform.

For more information, visit www.broadcore.com/ToshibaSIP/

About Toshiba America Information Systems Inc. (TAIS)
Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.

TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation, which is a global leader in high technology and integrated manufacturing of electrical and electronic components, products and systems, as well as major infrastructure systems. Toshiba has more than 191,000 employees worldwide and annual sales of over US $76 billion (FY2007). For more information on Toshiba’s leading innovations, visit the company’s Web site at www.toshiba.com.

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